AN.
Professional experience

From content execution to content operations.

My background spans content, social media, PR, marketing and e-commerce — with an increasing focus on coordinating people, processes and complex content delivery.

01 / ENDORFY

Content, coordination & marketing

May 2025 — now

Traffic Coordinator

COOLING / ENDORFY · Hybrid

  • Coordinated the copy workstream for the launch of ENDORFY’s new website and e-commerce platform, covering 167 SKUs and a major rewrite of roughly half of the product portfolio to align legacy content with updated Tone of Voice and content standards. Audited and prioritized the portfolio, distributed production across the copy team and personally reviewed and edited every product description before launch, including SEO keywords, internal linking, meta titles and meta descriptions.
  • Coordinate multiple concurrent content and creative projects across copy, design and localization, managing a dozen or more active tasks while balancing priorities, dependencies and deadlines.
  • Coordinated workload, task allocation, priorities and quality review for a creative team of 2 copywriters and 3–4 designers during a period without a dedicated Creative Lead; currently directly coordinate the work of 2 copywriters.
  • Coordinate content readiness for product launches across website, retail partners and marketplaces, covering approximately 70 SKU launches in 2025 and 20+ launches in the first half of 2026.
  • Own the content workflow for product launches — from turning product briefs into structured copy outlines and aligning them with Product Managers, through production, review and approval of product descriptions, packaging, manuals and other launch materials.
  • Review and approve content for factual and technical accuracy, language quality, brand consistency and Tone of Voice, helping reduce rework and prevent content-related errors before publication or production.
  • Design and standardize content processes, guidelines and documentation in Notion and Wrike — including copywriting standards, reusable workflow blueprints and an end-to-end editorial framework for planning, producing, publishing and regularly reviewing blog content.
Jan 2023 — May 2025

Social Media Expert, then Coordinator

COOLING / ENDORFY · Remote → Hybrid

  • Created and published social media content in Polish and English across Facebook, Instagram, X/Twitter, TikTok, LinkedIn and YouTube, later taking on coordination of ENDORFY’s social media activities across multiple platforms.
  • Managed day-to-day community communication and supported audience growth and engagement, while maintaining a consistent brand Tone of Voice across social channels.
  • Monitored performance, competitor activity and content effectiveness, combining ongoing analysis with optimization and reporting.
  • Planned and coordinated photo and video production with the creative team.
  • Managed and optimized paid social campaigns across Meta and TikTok and reported on performance.
  • As Coordinator, managed the social media team, including task coordination, quality control and day-to-day workflow.
  • Evaluated potential partners, new-channel opportunities and emerging formats, including planning and budgeting related activities.
  • Represented the brand at industry events and supported relationships with influencers and potential B2B partners.
Aug 2020 — Dec 2022

PR & Marketing Specialist

COOLING / SPC Gear & SilentiumPC · Remote

  • Joined COOLING in 2020, initially working across the SPC Gear and SilentiumPC brands. In 2022, both portfolios were brought together under the newly launched global ENDORFY brand.
  • Created marketing, PR and social media content in Polish and English, including product copy, promotional materials and press releases.
  • Built and maintained relationships with international media, influencers and content creators.
  • Sourced, negotiated and coordinated paid and barter collaborations, including product reviews, tests and influencer campaigns.
  • Managed social media content and community communication across multiple channels.
  • Supported paid social activities and monitored campaign performance.
  • From October 2022, supervised an external social media agency, including content quality, technical accuracy and publishing schedules.
02 / Earlier

Agency, commercial & e-commerce

2017 — 2020

Account Executive

Antyweb.pl · Warsaw, Poland

  • Coordinated commercial campaigns across Antyweb, NowyMarketing, MamStartup and Sznyt, including display, branded content and email activities.
  • Managed briefs, creative assets, contributors and publication deadlines across multiple campaigns.
  • Collaborated with editorial teams, writers and video creators on sponsored content and commercial projects.
  • Managed email campaigns and reported on display, content and email performance.
2016

E-commerce Manager

360 Smart Business Consulting Sp. z o.o. · Warsaw, Poland

  • Managed digital content across the company website, social media and email marketing channels.
  • Created and translated marketing content in Polish and English.
  • Coordinated relationships with media partners, international partners and clients.
  • Supported webinar production and represented the company at industry events.
03 / More

See the work behind the roles.

Selected case studies show how some of these responsibilities translate into actual projects, workflows and deliverables.

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